A survey among close to 1200 professionals shows that while more than half recognize the importance of big data, only a quarter is able to achieve productivity gains.
Big data has been on everyone’s lips for some time, and an increasing number of companies are starting to realize the untapped potential that lies in managing, connecting and analyzing data better.
An international survey conducted by DNV GL – Business Assurance and the research institute GFK Eurisko showed that half of the respondents thinks that big data represents an opportunity from a business point of view, 65% are planning for a future where big data plays a significant role, and 76 % plan to maintain or increase big data investments.
However, the survey also shows that 3 of 4 companies do not have a clear strategy to utilize big data and only one quarter is able to leverage big data to boost productivity.
Those companies that are effectively leveraging on big data efforts, report concrete benefits such as:
- Increased efficiency
- Better business decision making
- Financial savings
- Improved customer experience
- Improved stakeholder relationships
“Big data is changing the game in a number of industries, representing new opportunities and challenges. I believe that companies that recognize and implement strategies and plans to leverage the information in their data pools have increased opportunities to become more efficient and meet their market and stakeholders better,” comments Luca Crisciotti, CEO of DNV GL – Business Assurance.
For the complete findings, access the full report.